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Opening hours

  • Sunday

    9:00 AM - 5:00 PM

  • Monday

    9:00 AM - 8:00 PM

  • Tuesday

    9:00 AM - 8:00 PM

  • Wednesday

    9:00 AM - 8:00 PM

  • Thursday

    9:00 AM - 8:00 PM

  • Friday

    9:00 AM - 8:00 PM

  • Saturday

    9:00 AM - 5:00 PM

About the company

We are golf retail and coaching brand that offers bespoke club fitting, golf lessons both individual and group coaching

We offer golf lessons and custom fitting 7 days a week across our venues 

Discounts & coupons

Promotions & coupons

DEAN JUNIORS

Expiration date: January 1, 2022
Discount: -23.0769%

Our team

Ryan Walters

Club Fitter Cambridge

Luke Roberts

ClubFitter Peterborough

Denise Hastings

Sam Chipperfield

Sam Chipperfield

Mike Murphy

Jason Boast

Ladies Level 1 4 Week Program

Charlie Tetlow

Dean Saunders

Top services

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Driver Fitting

45 min

Our Driver Fitting takes 1 hour and allows us to analyse your current Driver whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sur

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Iron Fitting

60 min

Our Iron Fitting takes 1 hour and allows us to analyse your current Iron whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sure to

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Academy Coach 60minutes

60 min

A 60 minute Golf Lesson with our Academy coaches. The lesson can consist of working on any part of your game from technical to mental and take place on the driving range or course depending on your needs 

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Trainee Coach 60minutes

60 min

Our Trainee coach 60 minute sessions are ideal for those beginner golfers and those golfers looking to get back into the game. These session of basic simple techniques to improve your swing, chipping and putting to make you more confident on the cour

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Premium Coach 60minutes

60 min

Our Premium golf lessons include the use of the latest technology. This includes the use of Trackman and SAM Putt Lab along with video analysis to help you improve your game. Your Premium golf coach will also supply you with your own personal vi

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Trainee Coach 30minutes

30 min

Ideal for either a quick start lesson to get into the game or a quick tune up. working with our Trainee coaches offers a relaxed friendly introduction to golf lessons whilst learning some basic techniques.

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Junior 30minute Lesson

30 min

A 1-2-1 golf lesson for a junior under 16 years of age. Ideal for those juniors outgrowing group coaching or to help with a little extra attention. 

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Wood Fitting

45 min

Our Wood Fitting takes 1 hour and allows us to analyse your current wood whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sure to

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Full Bag Fitting

90 min

Our Full Bag Fitting are perfect for those golfers looking to upgrade 2 or more parts of their golf bag. This could be your Driver and Irons or you Wedges and Fairways woods. We use Trackman and SAMPutt Lab technology to gather data to make sure

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Wedge Fitting

45 min

Our Wedge Fitting takes 1 hour and allows us to analyse your current Wedge whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sure

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Putter Fitting

45 min

Our Putter Fitting takes 1 hour and allows us to analyse your current Putter whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sur

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Senior Coach 60minutes

60 min

Our lessons with our senior coaches will involve in-depth coaching on the technical aspects of your golf swing. Lessons will include video analysis and use of technology such as Trackman or SAM PuttLab.

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Academy Coach 30minutes

30 min

An ideal lesson for either a quick tune up before that big competition or next game. A Quick 30 minutes with your coach to iron out those last minute problems

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Senior Coach 30minutes

30 min

Our Senior coach 30minute lesson is ideal for those players looking for a quick tune up before they play there next game 

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Affiliate Academy Coach 60minutes

60 min

Our affiliate academy coaches use the AFGolfStore facility to host their clients. They are available on different rotas and packages can be arranged directly with each individual coach as they are responsible for their own pricing and packages.

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Premium Coach Game Assessment

90 min

Our game assessment is a 90 minute session to identify strengths and weaknesses within your game. With the use of technology such as Trackman and SAM PuttLab we will be able to help create a bespoke action plan to help you reach your goals. You will

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Affiliate Academy Coach 30minutes

30 min

Our affiliate academy coaches use AFGolfStore facilities to host their clients. They offer a range of packages related to their service. Please speak directly to a coach to find out more.

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Full Bag Fitting - Peterborough

90 min

Our Full Bag Fitting are perfect for those golfers looking to upgrade 2 or more parts of their golf bag. This could be your Driver and Irons or you Wedges and Fairways woods. We use Trackman and SAMPutt Lab technology to gather data to make sure

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Driver Fitting - Peterborough

45 min

Our Driver Fitting takes 1 hour and allows us to analyse your current Driver whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sur

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Iron Fitting - Peterborough

60 min

Our Iron Fitting takes 1 hour and allows us to analyse your current Iron whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sure to

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Wood Fitting - Peterborough

45 min

Our Wood Fitting takes 1 hour and allows us to analyse your current wood whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sure to

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Wedge Fitting - Peterborough

45 min

Our Wedge Fitting takes 1 hour and allows us to analyse your current Wedge whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sure

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Putter Fitting - Peterborough

45 min

Our Putter Fitting takes 1 hour and allows us to analyse your current Putter whilst offering a wide array of shaft options to improve distance, accuracy and consistency. With all the leading manufacturers our fitters have at their disposal we are sur

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Performance Putting Assessment

90 min

Our performance putting assessment offers the player a complete insight into the world of putting. You will gain:A full SAM (Science and Motion) & assessment report Expert tuition and feedback to implement changes based on technology feedbac

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