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Are there any inclusion or exclusion criteria? You must be 18 years old above What will I be asked to do? If you elect to participate in this study, you will be required to provide confirmation of your willingness to partake, and your acknowledgment of the information presented in this document. As part of the study, you will engage in an AR immersive experience facilitated by the researcher who will provide you with an AR equipment, specifically the HoloLens 2, featuring an eye-tracking device from Pupil lab. Prior to commencing the experiment, a tutorial session will be conducted to familiarize you with the equipment. The official experiment will then commence, wherein you will interact with augmented objects for a period of 15 minutes. During the study, you will be requested to provide certain demographic data such as age, gender, and occupation, and respond to inquiries regarding your perception of self with respect to the AR immersive experience. Following the experiment, a series of post-experiment questions will be presented to you, which will relate to your perception and choice during the experiment. It is important to note that all questions posed are voluntary and you are encouraged to express your own feelings and sensations. There are no right or wrong answers as all responses will be considered significant. Once I take part, can I change my mind? After you have read this information and asked any questions you may have if you are happy to participate, we will ask you to complete an Informed Consent Form. However, if at any time, before, during or after the sessions you wish to withdraw from the study, please just contact the main investigator.  You can withdraw at any time, for any reason and you will not be asked to explain your reasons for withdrawing. However, once the results of the study are aggregated (expected to be by middle of May), it may not be possible to withdraw your individual data from the research. Will I be asked to attend any sessions and where will these be? These experiments are located on the Loughborough University London campus, Room 0.15. How long will it take?This experiment will take you 5 minutes to complete, including 3 minutes to participant experiment and 2 minutes to fill out questionnaires. Are there any disadvantages or risks in participating? We do not anticipate any risk in taking part in this study. Participating in the research is not anticipated to cause you any disadvantages or discomfort. The potential physical and/or psychological harm or distress will be the same as any experienced in everyday life. You're free to leave your comments (as feedback) in the last question should you wish to. Is there anything I need to do before the sessions? This could be completing background questionnaires, food diaries or for participants to discuss the requirements with their family and/or GP. Is there anything I need to bring with me? No. What type of clothing should I wear? Anything that makes you comfortable to wear. Try to avoid wearing hats due to the headwear design of the experimental equipment (you can remove the hat before the experiment). What are the possible benefits of participating? Firstly, you will have the opportunity to engage in an AR immersive experience, which could provide you with a unique and enjoyable experience. You may also gain insights into how this technology works and its potential applications. Additionally, your participation may contribute to scientific research and the advancement of knowledge in the field of augmented reality. Your involvement could potentially lead to the development of new technologies, products, or services that may benefit society. Data Protection Privacy NoticeLoughborough University will be using information/data from you in order to undertake this study and will act as the data controller for this study. This means that the University is responsible for looking after your information and using it properly. What personal information will be collected from me and how will it be used?These experiments are anonymous, but your basic information is needed, including but not limited to your name, age, gender, nationality, education, household income for arranging meetings, recording consent, etc. Also, these experiments involve the investigation of individual differences, so your personality and self/personal identity characteristics will be collected. Eye tracker and GSR devices will be used to collect biometric data including behavioural data (i.e., fixations and gaze points, area of interest (AOI), and time spent, etc) and psychological arousal data (Electrodermal Activity (EDA), estimate heart rate (HR)) under the experiments stimuli. These biometric data will only be for academic purposes, that is, during the process of experiments, provide objective data support for judging the psychological mechanism of participants. This can help verify the accuracy of subjective self-reported data. No other personal information that you do not wish to disclose will be requested, and no information beyond that which is an outline in the attached survey questions.  What is the legal basis for processing my personal information?Under the General Data Protection Regulation (GDPR), some of the personal data which will be collected from you is categorised as “sensitive data”. The processing of this data is necessary for scientific research in accordance with safeguards. This means that study has gone through an ethical committee to ensure that the appropriate safeguards are put in place with respect to the use of your personal data.  How long will my personal information be retained? We will keep identifiable personal information about you for 6 years after the study has finished.  Will my personal information be shared with others?Data collected may be shared in an anonymised form to allow reuse by the research team. These anonymised data will not allow any individuals to be identified or identifiable. Will my taking part in this study be kept confidential?All the information that we collect about you during the research will be treated in strict confidence and will be kept anonymous and confidential to the researchers unless (under the statutory obligation of the agencies which the researchers are working with), it is judged that confidentiality will have to be breached for the safety of the participant or others or for audit by regulatory authorities.How will the anonymised data/results collected from me be used?The anonymised data/ results of the study will be only used for analysis in dissertations, reports and journal publications etc. You will not be identified in any report or publication. If you wish to be given a copy of any reports resulting from the research, please ask us to put you on our circulation list. All information will be securely stored on the University IT systems (OneDrive). How long will the anonymised data/results be retained?The data/results will be archived permanently to a data repository guided by Loughborough University, accessed from a secure, password-protected computer of the Principal Investigator. Any data collected about you will be anonymised and stored online in a form protected by passwords and other relevant security processes and technologies. I have some more questions; who should I contact?If you have any further questions, please contact me without any hesitation.Email: R.Yun@lboro.ac.uk If you would like to contact my supervisors, please ask me for the email address of my supervisors.