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Customer Service Engagement is a dynamic course that focuses on the critical role of customer service in building and maintaining strong relationships with customers. The course will cover key concepts and strategies for effectively engaging with customers, resolving issues, and exceeding their expectations. Students will learn how to develop a customer-centric mindset and understand the importance of empathy, active listening, and effective communication in providing exceptional customer service. They will also explore best practices for handling customer inquiries, complaints, and feedback in a professional and timely manner. The course will delve into strategies for building customer loyalty and equity and how to measure and evaluate customer satisfaction with the implementation of continuous improvement initiatives to enhance the overall customer experience. By the end of the course, students will be equipped with the knowledge and tools to deliver exceptional customer service and create positive, long-lasting relationships with customers.

Business Start-Up Fundamentals is a dynamic course designed to provide aspiring entrepreneurs with the essential knowledge and skills needed to successfully launch and grow a new business. The course will cover key topics such as business planning, market research, financial management, marketing strategies, legal considerations, and more. Students will learn how to develop a comprehensive business plan that outlines their business concept, target market, competitive analysis, marketing strategy, and financial projections. They will also explore different funding options and learn how to effectively manage their finances to ensure the long-term success of their venture. Students will be exposed to hands-on projects and case studies that will allow for the application of  knowledge in real-world scenarios and gain practical experience in launching a new business. By the end of the course, students will have a solid foundation in business start-up fundamentals and be equipped with the skills and confidence to turn their entrepreneurial aspirations into a reality.

Service and product marketing is a comprehensive course that covers the fundamental concepts and strategies involved in promoting and selling services and products to consumers. The course will explore the key principles of marketing, including market research, targeting and segmentation, pricing, distribution, and promotion. Students will learn how to develop effective marketing plans that align with business goals and objectives, as well as how to analyze market trends and consumer behavior to identify opportunities for growth and profitability. The course will also cover the importance of branding and positioning in creating a competitive advantage in the marketplace. Throughout the course, students will have the opportunity to apply their knowledge and skills through hands-on projects and case studies that simulate real-world marketing scenarios. By the end of the course, students will have a solid understanding of the principles of service and product marketing and be able to develop and implement successful marketing strategies for a wide range of products and services.