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Building value, compared to just focusing on profitability, is vital to get the entrepreneur to understand the importance of recurring revenue streams. Creating value for the potential investor is the objective. How to switch from one-off sales to ge

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Many businesses only have the online option. For those who still only operate in the physical space, how to develop an eCommerce component that is practical and profitable? This module requires experience in online businesses to optimise both the phy

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Market research is effective to assist with business planning. It is about using insights into what customers think, buying patterns, and responses to marketing efforts. It can also monitor market trends and competitor activities. How can you apply y

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The organisation is responsible for complying with and demonstrating compliance with all data protection requirements. The GDPR provides businesses with the tools to assist with accountability. However, most business owners are not au fait with imple

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GDPR requires businesses to protect the personal data of European Union citizens for transactions within the EU member states. Non-compliance could attract severe penalties, yet compliance will prove a challenge for many small business owners. Your e

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The company’s framework should provide a robust data protection culture throughout the organisation. It must integrate data protection as an ethos into the organisation’s strategic and operational goals. You will need to provide expert insights and a

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Your extensive experience within a legal, audit and/or risk department is needed to establish these functions in the business. The legal department needs to be run like any other business unit in the company, including budgets, measures of success, a

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Human resource legislation in countries refers to the laws that govern human resource management and employment issues. These include compensation, recruitment, employee development and training, and disciplinary procedures. Most small business owner

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Every business owner must know the basics of operating in their country’s legal framework. However, for many business owners, the legal framework is viewed as an onerous and costly expense until they end in a legal mess. Your knowledge and experience

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An essential sub-set of the legal framework is Intellectual property (IP). It is an aspect of the law that every business, regardless of size, should protect. Often, start-up businesses are founded because the entrepreneur identified a gap and develo

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Your expertise and deep insight into the legal frameworks of various countries must be translated into practical advice for the business owner. An understanding of the legal framework of the country’s constitution, legislation, policy, regulations an

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Software as a Service is a delivery model where centrally hosted software is licensed to customers via the delivery platform. Customers are usually billed as subscribers to generate recurring revenues. As an expert in Software as a Service, you are n

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Providing guidance and expert knowledge on developing and implementing sound policies for the organisation is your task. From recruitment and selection to the exit interview, you need to compile and advise the business owner on a full employee policy

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Provide guidance on the development of HR objectives and systems, including metrics, queries, and standard reports for ongoing organisational requirements. Human Resource Management for small businesses is about complying with applicable labour laws,

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The HR function encompasses the planning and utilising the people resources of a company to achieve maximum work output to attain the goals and vision of the organisation. Suggest new procedures and policies to continually improve the efficiency of t

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HR management is a crucial key success factor for small businesses. This is the responsibility of the small business owner, likely not an HR expert. If they get it wrong, they will waste time in labour disputes. Provide insights into legal compliance

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Beyond the complimentary coffee and cookie, business owners need to implement a robust employee benefits programme to attract and retain scarce skills. Employee’s livelihoods are top of mind to them. Provide guidance and insight to maintain and enhan

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Identify and recommend areas of improvement to internal standard operating procedures, including team restructuring and morale. Identifying problems is instant progress. Knowing their boundaries, employees can focus on important issues, making them m

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Changes in the business are often hugely traumatic for employees. Use your experience in change management to develop a change management strategy to provide direction and purpose for the business owner to implement in the company. Outline the unique

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Until the business owner can afford it, HR management will be their responsibility. Apply your deep experience to assist the owner in implementing the most effective HR policies and practices appropriate to the organisation. Assist the business owner

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These are malfunctions in the company’s technology that negatively affect delivery and credibility. Systems are also dynamic in nature, changing over time. These system problems usually require manual intervention to identify and rectify them. Provid

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It has become essential to understand the extensive development and deployment options that each platform brings with many options available. The choice of technology platform often depends on what product the entrepreneur or developer is creating. U

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The user experience design process consists of five key phases: product definition, research, analysis, design, and validation. However, many tech and non-tech entrepreneurs try shortcuts to speed up their solution to market. Use your extensive exper

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Monetising the idea or concept means that the innovator has to develop it into a billable product. Too often, they are so focused on the idea that they bypass the principles and technologies to produce a new product. Help the entrepreneur to maximise

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Technology is evolving at breakneck speed and is often used to spawn new business ventures. The convergence of these technologies is unlocking innovation will multiply productivity and wealth exponentially and allow us to work seamlessly. Use your sp

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Mentoring can be particularly impactful in the fast-evolving landscape of software development. With new technologies and constant change, it is difficult for the software developer to stay abreast of new developments. Help future leaders in technolo

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Every business is unique, however, they generally operate in a specific industry using digital solutions designed for it. These software solutions often meet particular requirements from the industry players. Knowledge and insights into specific sect

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Web designers are the architects, while web developers are the engineers that bring the vision to fruition. The work behind the scenes makes the website work fast, look attractive, and provide a seamless user experience. If you make these happen, you

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An essential part of new product development is conducting a product feature analysis. The objective is to compare the features and benefits to assess the future value it will generate. It is also to establish the product’s competitive advantage whil

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New product development is about taking a product or service from conception to market. The process needs to be carefully managed across functional teams in the business and typically go through the concept stage and end with the product’s introducti

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New product development requires a feasibility study to be conducted to consider all the relevant factors. Data needs to be obtained from a wide variety of sources to build a sound ROI business case. The feasibility study focuses on the technical, ec

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A complete competitor analysis evaluates competitor products, service, quality, and marketing. A product analysis focuses on the competitors’ product to establish their strengths and weaknesses to exploit gaps. Many entrepreneurs skip this step and j

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A solid product development strategy should be implemented in the business to ensure success. The various templates available still require expert guidance to ensure adherence to the processes while acknowledging resources and capabilities. Provide e

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When launching a new product, a go-to-market plan is crucial for success. A company’s marketing plan is a comprehensive document that describes marketing initiatives to the organisation’s goals. The product launch go-to-market plan is focused, niche

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Before the product, there is the idea. How does the innovator bring that idea to fruition? By taking it through the prototype, proof of concept, and minimum viable product stages. This is an efficient process to commit to limited resources and increa

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eCommerce is constantly changing, leaving the business owner forever trying to stay abreast of developments. Yet, appropriate online sales strategies to conduct sales and conversions on websites are deficient for many businesses. As an eCommerce expe

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Design concepts are developed to represent cognitive, strategic and practical processes with the customer in mind. It helps the marketer to create innovative solutions for their problems. Design thinking should lead to better products and the methods

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Whether for new product launches or existing products, how can you help compile an integrated marketing campaign for the entrepreneur? Expertise across multiple channels to promote a holistic view of the business is vital. Use content, email, social

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Use your expert knowledge of industry analysis, data analytics, customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Develop sound business principles in conjunction with the business owner

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Growing brand awareness is an essential component and outcome of the marketing strategy. Develop a brand awareness strategy aligned with the marketing strategy to get customers to recognise and remember the business. Help the entrepreneur to build th

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From content creation to social media marketing and more, how can you assist the business to develop a lead generation machine? Needing an effective and affordable plan to generate qualified leads is the key to expanding the business. Compile a marke

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Use your experience to develop a complete end-to-end go-to-market campaign for the business owner. This will need your ability to use multiple platforms and data analysis to establish recommendations on tactics. Develop personas and value proposition

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Execution of strategies is where too many business owners fall flat. Translate the marketing strategy to develop marketing plans with specific objectives across different channels and customer segments. Use the marketing strategy to establish positio

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Your extensive expertise in digital marketing will be responsible for developing the marketing strategies to take the product online. Knowledge in the critical areas of SEO, SEM, PPC, social media, content marketing, and email marketing is the key to

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What is eCommerce marketing, and how does it compare and fit into social media, content, and search engine marketing? Are eCommerce and digital marketing mutually exclusive or part of the same thing? Use your deep knowledge and experience to help the

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Selling to large corporate customers involves long sales cycles, multiple decision-makers, and risk of failure. The enterprise sales process is more refined than other sales processes. It needs to be modified to reflect the customer’s specific requir

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Many entrepreneurs are so focused on product development that they overlook sales. Closing the deal is the natural ending of the sales process. The close is when the buyer and seller agree to the conditions of the transaction. Use your deep experienc

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So many opportunities appear to present themselves to entrepreneurs that they jump at every one of them. They should conduct a customer analysis. Then who else is supplying that market, a competitor analysis? Then establish the regulations that affec

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A well-implemented sales process can vastly improve conversion rates and profits. A typical sales process consists of several steps such as prospecting, preparation, approach, presentation, manga objections, close, and nurture the account. Use your e

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The sales function about a series of discussions between buyer and seller until the deal is closed. Negotiation is to reach an agreement acceptable to both parties. Some entrepreneurs find it challenging to negotiate expertly, often to their detrimen

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The sales channel/s are the routes to market for the sales organisation to sell its products or services. It is one of the most critical strategic decisions for the business owner to make, affecting the marketing strategies, production, and potential

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Companies should track their marketing and sales performance by measuring their return on investment in these activities. These are objective metrics and should be tracked over time. It requires setting up the measures of success and monitoring them

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Monitoring the sales system should provide visual substantiation of the entire sales funnel, from lead generation to revenue predictions. A sales analysis report is derived from the monitoring activities. It is used to modify the sales approach in th

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The Operations function is responsible for ensuring all the other departments and cogs in the organisation work together to achieve their individual goals and the organisation’s goals. How to translate the organisation’s goals into operational output

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Operations Management entails transforming inputs such as labour, capital, equipment, land, buildings, materials, and information into goods and services that add value to the customer. Provide insights on improving existing organisational processes

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Implement sound and systematic quality assurance processes to ensure product excellence. The use of QA tools will help manage quality processes and streamline deviations and corrective and preventative actions. These QA processes need to be aligned w

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Align the seven principles of quality according to the context of the organisation. These are customer focus, relationship management, people management, process approach, leadership, evidence-based decision making, and continuous improvement. Help t

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The direct involvement of the founder/s in managing the company’s operations will eventually limit the ability to grow further. To scale, they need to delegate to the next level. However, they must implement standardised and repeatable processes, pre

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Managing people has a far greater scope than merely leaving it to the HR department. How can you instil a culture in the organisation that helps employees be more productive at work? It requires you to implement a people operations plan to empower em

60 分鐘

Logical reasoning to complex problems is the foundation of practical problem solving and decision making. It is an essential leadership skill that builds confidence in themselves and from their team. How can you train leaders to analyse, synthesise,

60 分鐘

Workflows help to streamline and automate repeatable tasks, increasing efficiencies and reducing error rates. This improves business decision making and empowers employees to collaborate more productively. Help the operations manager develop processe

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Clear and concise operations management is needed for the organisation to grow efficiently and contribute effectively to the profits of the business. A detailed cost analysis of the inputs is necessary to establish correct pricing and ensure margin m

60 分鐘

As a start-up, they do not need a large-scale distributed system. The MVP on an inferior technology stack will do until the business expands and the system becomes inadequate. Use your expertise to assist the team in designing and implementing a reli

60 分鐘

Resistance to change is normal, and performance evaluation means different things to employees and their managers. Successful change management requires the entire team to accept and move towards the vision. This should be based on an objective and s

60 分鐘

Your knowledge of country-specific business strategies to optimise tax returns for the business owner is critical. Tax avoidance versus tax evasion to deliver sound tax advice to the business. How can you provide complete and proper financial advice

60 分鐘

Your ability to analyse operations and procedures to ensure compliance with regulations is critical. You need intimate working knowledge of the legal framework to ensure the business complies with the law while delivering maximum returns to sharehold

60 分鐘

Suggest new policies and procedures designed to improve the efficiency of tax planning. This includes the collection and application of data to achieve this vitally important function. Assist with the collation and design of reports to inform the bus

60 分鐘

Your extensive knowledge of all things financial is crucial to assist the business to implement its financial processes correctly. The use of technology to drive efficiencies in the commercial framework is required from you to guide the business owne

60 分鐘

Expert knowledge of relevant accounting software to provide insights and guidance on use and best practices is needed to advise the business owner. Know the different solutions and suggest the best option for this business. Understand the implication

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Use your insights from the business metrics to improve performance in line with the owner’s strategic goals. The ability to see the bigger picture from the numbers is vital to inform the leadership team of the tactical actions to improve the business

60 分鐘

This is about profit versus value. Get the owner to approach the business as an investor would, expecting a high-multiple ROI. Does the owner even understand the investor approach? They need to be comfortable with reading the numbers. Drive value wit

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The company does not operate in a vacuum. Help the owner to conduct credible competitor and industry analyses that measure the things that matter. The research findings construct a logical response to the threats and opportunities facing the business

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Incorrect pricing is the quickest way to ruin the company. Use your experience in cost management to ensure all costs are accounted for to establish the actual costs in the business. Develop the pricing strategy for the company based on the true cos

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Besides merely applying a mark-up percentage to the cost price, use your knowledge of pricing strategies to improve margins and profitability. This could be to gain rapid market share, get the market to test a new product or to create a perception in

60 分鐘

Valuation is the process of quantifying the worth of a company. Business valuation is never simple. There are several methods to value the company, and most entrepreneurs are not well-versed with this highly critical process. For early-stage business

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A duly executed due diligence is the foundation of any prospective transaction. Proper due diligence explores all the business dimensions such as strategy, financial performance, operations, leadership, and the team. Help the company to prepare for t

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This is the task to build an abstract representation of the company’s finances to reflect the financial performance. Most entrepreneurs not directly involved in the finance industry have no idea of this process, requiring expert assistance. Use your

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Knowing precisely what they need, the ASK, and how they will use it (normally funding) is the first step to an investor pitch. Help the entrepreneur to write a winning pitch and coach them to deliver it with confidence and style. Use your past experi

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This is about the value of the business compared to profit so that the founders/shareholders can extract a higher return upon their exit. Identify the eight drivers of company value and analyse them to establish improvement opportunities. From financ

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Help the entrepreneur to understand the balance of their team’s strengths, weaknesses and characteristics. Establish shortcomings in the team composition and advise how to fill those gaps. How to get the ethic of lifelong learning instilled in the en

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Managing conflict positively is a potent catalyst for growth in start-up teams. Many business leaders avoid it as they do not wish to upset the status quo. Train the entrepreneur to embrace conflict and to channel these powerful forces positively to

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Leaders with high organisational awareness can make better decisions based on tangible and intangible data in the business. They understand how the team will accept and implement the decision, who needs to be influenced, and how to drive that decisio

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Business leaders with high emotional intelligence develop connected and motivated teams. It includes the ability to inspire, build relationships, communicate effectively, and build personal integrity. Great leaders need to nurture their emotional int

60 分鐘

Logical reasoning to complex problems is the foundation of practical problem solving and decision making. It is an essential leadership skill that builds confidence in themselves and from their team. How can you train leaders to analyse, synthesise,

60 分鐘

How can you get the business owner out of the owner’s trap to hand over to the next generation of leaders in the business? Delegation as a leadership style empowers the team to exercise autonomy by giving them the big picture, training them to delive

60 分鐘

Many business founders become so emotionally attached to their business that they do not regard it as an investment. They have invested funds, time, and emotional capital in their investment. What is their expected ROI on that investment? How can you

60 分鐘

Establishing and distilling a person’s purpose should be an enormously powerful vision for the business. Find out what legacy they wish to leave behind and help them develop their positioning for the long-term business. Their purpose should infuse th

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Knowing precisely what they need, the ASK, and how they will use it (normally funding) is the first step to an investor pitch. Help the entrepreneur to write a winning pitch and coach them to deliver it with confidence and style. Use your past experi